Positive PR
 

With all the negative PR we see and hear about Greek Life, I was wondering what the collegiate chapters are doing to promote the positive things they do. Do you:

1. Write press releases to submit to local and campus publications?

2. Publicize the event well in advance for maximum return on advertising?

3. Preserve the day with photos and follow up?

Just wondering what you all do to keep your best foot forward in the public eye.