Snapple and hazing, please contact them!!!
 

Please see below and contact Snapple through their website and by phone to get rid of these ads.

Hello to all of you.

My students are pretty upset about this too and asked me what they can do about it. I directed them to the Snapple contact webpage. It is

http://www.snapple.com/index.asp?pageid=4&contentid=4.

I also plan to write to them, as well as stop drinking Snapple products. I am sure they will respond if they get enough mail considering that even if only the 10 percent of estimated fraternity and sorority membership around the world were to write to them about this then they would get about 10-20,000 messages.

With Hank's note in mind, I think this is a battle worth fighting. Some of you will argue "well this is a reality in our organizations". While I may appreciate that argument when it comes to some things, this topic and Snapple's use of the act of hazing is not one that I think we should be "objective" about. It is the same reasoning as the recent Abecrombie and Fitch Asian American insults.

Who sat around an office and thought, "um, this will be funny".


>Forwarded From: Hank Nuwer
>
>
>Snapple and Deutsch: Partners in Slime
>
>Black, Latino and NIC fraternities/sororities have fought inch by
>inch and year by year to stop the practice of paddling where it
>exists in Greek life and to even question if paddles are appropriate
>when placed on sale in campus bookstores.
>
>Now, out-for-the-bucks Snapple and their not-so-creative agency
>Deutsch have a print and billboard poster called "FRAT" depicting
>two bottles with hair and Delta Omega Delta ball caps looking smug
>over a prostate pledge. A broken paddle sits nearby and other
>paddles, all with Greek letters, fill out the picture.
>
>Deutsch thinks the broken paddle is cute. So does Adreview.com
>reviewer Bob Garfield who calls the hair-bottled campaign
>delightful. Bob accurately states that the campaign is aimed at teen
>males, and that worries me no end.
>
>This is precisely the audience most susceptible to thinking that
>paddling and enduring paddling are cool things to do. What better
>way to justify their immature actions then to have Snapple
>characters portray as harmless an activity that is criminal in many
>of the 43 states with hazing laws?
>
>So what's next from good old Deutsch? How about two Snapple bottles
>dressed in tuxes and duct-tape stovepipe hats thrown through a car
>windshield after the Junior Prom? No, that isn't funny. Nor are all
>the bleeding kidneys or lacerated buttocks that get reported each
>year because a handful of Greeks are as brainless as Sample's ad
>team.
>
>And here all these years we thought the advertising industry was
>getting serious when it talked about having an ethical code. Shame
>on ya, Snapple. Shame on ya, Bob Garfield and Adreview.com. Shame on
>Deutsch and the two morons who created the campaign-Scott Bassen and
>David Rosen.
>
>And before a paddling injury or death occurs in a fraternity, I for
>one encourage all of you to call Snapple (1-800-Snapple.
>9 A.M. - 4:30 P.M. EST/EDT).with a request to halt the "FRAT" campaign.
>
>--Hank Nuwer
>image at http://www.hazing.hanknuwer.com

This is crazy. People will do anything to make a buck these days.

http://www.snapple.com/images/5_1024x768.jpg

LOL! That's messed up! :D:eek::rolleyes:

He's even wearing a new member pin.

Thanks TriSigTX...I will forward this info. to my chapter's listserv.

Awesome! It would be great if everyone could do that....pass it on to your listservs. I did to any Sigma one's I knew of. I called and emailed them today.

Thanks for the heads up. I saw sometghing about it on TV this moring. A news show, I think it was local. Dont rememebr tho.


I just called them. They were real nice.

Dude wanted to know if I had heard about from the AFA Listserv. I told him no. He didnt believe me. Then he asked for my affiliation. I gave it to them proudly and told him I was an alum advisor and we would not be drinking any more of their product. He than got my name and phoner number. Said hed pass irt along to the marketing dept.

lifesaver, that's hilarious that he asked you if you heard about it from the AFA Listserv. That's where the message originated from. Glad they were nice, the guy I talked to was very polite, but said something about how they developed this ad because they knew people would relate to it. ugh.

i called as well and forwarded the message.... grrr

I just put this out on the Surfing Sisters listserve...should rile up a number of the 400 DZ's who are members...

I wrote in.


---------

I have always enjoyed drinking Snapple products. However, I have made decision to boycot the purchase of your products. I am shocked and dismayed at what I recently saw.

This morning, I saw one of your ads depicting personified Snapple bottles dressed as fraternity members, beating a "pledge" as he lay on the ground. There is a broken paddle on the ground next to the "pledge."

This is outrageous! Do you realize that this is a depiction of hazing? There are anti-hazing laws in over 40 states. Hazing is a crime.

As a university administrator, I am apalled that Snapple would think to make light of a problem that has caused the deaths of college students across this nation. Educators such as myself have been working to combat the act of hazing and Snapple went and glorified it in the hopes of selling a couple juice drinks to a few young men. Shame on you!

Do you think it would be "funny" if you saw an ad depicting a lynching because the advertiser thought that white men in the south might be able to relate to it?

Would it be "funny" to see an ad depicting someone getting robbed at gunpoint in a convenience store?

No! These two examples are not "funny"....and neither is your ad.

Please retract your pro-hazing ad immediately.

Sincerely,

Kelly ____

I fwd this to the fraternal news listserv. 250 members. Heads of fraternities and sororoities, as well as editors of their magaizines, heads of alum assns and housing corps.

I replied as well.

i wrote them

Thanks to Lifesaver who sent this to me. I passed my thoughts along using one (!) of mu most favorite words, MORONS!

This is not the thing we are trying to present to the novice and civilians if you will of what we represent!

Thanks for the heads up!

I put my .05 woth in!

I sent a comment saying that their ad money would have been better spent showing Greeks needing a cold Snapple after working on their grades or philathropy project.

What would you like to see most on the Snapple website? An apology to fraternities and sororities!!:)