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At the October 1 funeral of Arch West, his family plans to honor the former Frito-Lay marketing executive in a somewhat unorthodox way: They'll be sprinkling Doritos on his grave prior to the first scoop of dirt. How else would you celebrate the snack-food visionary who took a good idea, coupled it with market research, and championed the Doritos cause until it hit the shelves in 1967?