NPC Taglines
 

Alpha Gamma Delta- surrounded by sisterhood
Alpha Delta Pi- First. Finest. Forever. Since 1851.
Alpha Epsilon Phi- Above All Else
Alpha Xi Delta- realize your potential
Alpha Omicron Pi- exceed the expectation
Alpha Sigma Alpha- every member makes a difference
Alpha Sigma Tau- friendships forged in tradition
Alpha Phi- Timeless Tradition, Contemporary Vision. Always Alpha Phi.
Alpha Chi Omega- Opportunities for a Lifetime
Gamma Phi Beta- Connect. Impact. Shine.
Delta Gamma- for hope...for strength...for life
Delta Delta Delta- A perpetual bond of friendship
Delta Zeta- enriching
Delta Phi Epsilon- dedication pride excellence
Zeta Tau Alpha- Seek the Noblest
Theta Phi Alpha-Ever Loyal, Ever Lasting
Kappa Alpha Theta- The finest and most rewarding membership experience
Kappa Delta- making great things happen.
Kappa Kappa Gamma- Tradition of Leadership
Pi Beta Phi- Friends & Leaders for Life
Sigma Delta Tau- One woman can change anything. Many women can change everything.
Sigma Kappa- Bringing Sisterhood to Life!
Sigma Sigma Sigma- ever forward
Phi Mu- Imagine. Believe. Achieve.
Phi Sigma Sigma- Aspire, Act, Achieve.
Chi Omega- flourish

I understand that Alpha Phi just voted on new branding, DPhiE has a new site coming out this month and several other groups have convention this year and may unveil new taglines. Let me know if I am wrong in interpreting the inter/national websites. I used capitalization and punctuation like that used on the sites.

I really like some of these. I see a trend towards uncapitalized sentence fragments (AOII, Tri Sigma, ASA, AXiD, AST, KD, AGD), three words connected by periods, commas or no punctuation (Phi Mu, Gamma Phi Beta, Alpha Delta Pi [with Since 1851. tagged on the end!], DPhiE, Phi Sig), and a single word (Chi Omega and Delta Zeta.)

For ZTA, I'm not sure it's as much a tagline, as our open motto. Is it that way for other orgs as well?

DPhiE is no longer using dedication pride and excellence. There will be something new coming, but our vision is: Setting the standard for sisterhood in an ever-changing world.

No, Kappa Delta's open motto is "Let us strive that which is honorable, beautiful, and highest". And I LOVE IT!

our tagline is apart of our new branding that was launched in 2006 (sisters, correct me if I'm wrong). I love our new branding and how everyone is hopping on the pink and brown bandwagon

Alpha Gamma Delta does not have an open motto.

In addition to "surrounded by sisterhood", there's the Vision Statement of "Inspire the Woman. Impact the World."

I remember when I saw "surrounded by sisterhood" and the rose circles for the first at the 2001 Atlanta Convention. It was so exciting to see the new brand!

By tagline, I don't mean the open motto. If you go to KD's website, a tagline under the name of the org says "making great things happen."

As for AGD, I really like "Inspire the woman. Impact the world." It says a lot!

I think I've just figured out that you meant that "No" KD did not use their motto as their tagline, not "No"the tagline was not "making great things happen!"

Our open motto is "Union Hand in Hand"

Really? I never knew that! Unfortunately, I'm talking about taglines, not open mottoes. Does A Phi have a tagline? AOII uses "exceed the expectation" which is not our open motto...we don't have an open motto?

I think what we are talking about here is "branding" aka "taglines".

Personally, I like our old "Love.Labor.Learning.Loyalty" - essentially our creed summed up in 4 words.

I've seen that on a lot of your collegiate chapters' websites. I thought y'all might have changed it recently, but apparently, like with AOII, the older ones inspire a lot of loyalty. I'm still partial to "The Power of Friendship...AOII" and "One Motto, One Bond, One Badge and Singleness of Heart"

For any ASAs, when did y'all change from "Aspire. Seek. Attain."?

I don't believe "Love. Labor. Learning. Loyalty." was ever an official tagline. It is just a shortening of our creed, and the sorority still refers to it all the time...it's not going anywhere. But I'm with you that I would've preferred it to our new official tagline of "Connect. Impact. Shine." The beauty of taglines, though, is that they're supposed to evolve and change with the times, unlike our mottos. So if we don't like the current one, we don't have to worry that it's permanent. :)

I'm not sure if this is a tagline, but on our website we have this one:

"Timeless Tradition, Contemporary Vision. Always Alpha Phi"

I'm not sure if Kappa has an official tagline, but I have heard "Tradition of Leadership" used before.

Taglines
 

Sigma Delta Tau-One woman can change anything. Many women can change everything.
The Empowerment of Women
Our sorority has teamed with Women for Women and Jewish Women International to fight against domestic violence, child abuse and abuse of women in third world nations.

Paula M.
Sigma Delta Tau
ΣΔT
Patriae Multi Spes Una One Hope of Many People

Either that or "Leadership, Scholarship, and Friendship"

Tradition of Leadership is our official tag line according to the PR document on the website

Leadership, Scholarship and Friendship are the "key messages" per the same PR document.

Sounds good...I put it down for now.

I changed both of these! Thanks, guys! The list looks pretty complete. We sure have some good PR minds working for the NPC!

I'll change it when your new site comes out. Okay?

Aspire, Seek, Attain is our open motto. I guess you would call "Every member makes a difference" with the red & white shield our "branding".

I love this one.

Thanks for explaining! I like them both.

I haven't heard that became our official tag line. Awesome! I love how your so up to date with things Paula!

I realize open mottoes and taglines are different, I was simply saying that "Seek the Noblest" is more of an open motto for ZTA rather than simply a branding or tagline.

I figured you out yesterday afternoon...I completely misundestood your post and Just Interested's post right after yours! In the end, I think the answer is, "No." Most NPCs do not use their open mottoes for their taglines. ZTA is lucky to have a short and sweet motto that works well as a tagline!

Aspire Seek Attain is still our open motto. I believe, and I may be 100% wrong, that the Every Member Makes a Difference was from our centennial convention theme.

AEPhi's branding and "Above All Else" tagline are relatively new. Our open motto (which is in my sig) is very different. I think the new branding is pretty snazzy. :)

Updated for the present
 

Ones that don't appear to have a tagline


Alpha Sigma Tau-
Phi Sigma Sigma- (facebook uses the previous one but the hq page does not)
--------
Ones that have changed since the original list.

Alpha Phi- Sisterhood. Leadership. Intellectual Curiosity. Service
Alpha Chi Omega- Real. Strong. Women.
Delta Phi Epsilon- esse quam videri (to be rather than to seem to be)
Kappa Alpha Theta- True Promise
Sigma Delta Tau- Empowering Women
Sigma Kappa- Voices Strong. Hearts United.
Phi Mu - Vibrant.

Alpha Epsilon Phi- Above All Else

I saw that that was used as of 2001, but I didn't see the tagline/branding/etc anywhere on the new website? Has it perhaps been phased out?

ETA: and used on facebook, but similar question.

That's their motto. Mass win if they are using it as a tagline.

They totally are. At least they're using it on their website as branding :D

I love it!

As far as I know, Kappa still uses "Tradition of Leadership" as its tagline. It's not prominent on the website, but is on a number of Convention materials as well as internal documents.

Gotcha, I'll take her off the list then.

I want to ask this in the nicest possible way, since I really do respect many, many ADPis on here and in real life, but... I'm dying to know...

"First, Finest, Forever."

Does it seem a bit boastful to declare, "Finest?"

So many are quick to criticize when tiers are mentioned -- would this be a problem too?

Phi Mu's has since been changed to "Vibrant" . :rolleyes: Yes...I know. :rolleyes:

Honestly a good motto should be able to serve as a tagline I would think.