Gap wants you to cover up your ugly legs
 

http://feministing.com/2010/08/03/th...our-ugly-legs/


As the coordinator for Fat Talk Free Week at my school and how my chapter is doing the reflections program this year, this makes me sick.

I'm sorry, but the Gap is 100% right. Especially since for most of its customers, "shorts" = "things that are barely long enough to tuck your tampon string into." Until that type of shorts goes out of style, there are going to be certain body types who just look awful in them and who should be self-aware enough to know so without getting offended.

It's a snarky ad. It's not like they have a sign in the window saying "no fat chicks."

And obviously, this has nothing to do with keeping cool in summer. Stores are already showing their fall clothing.

Meh...if being told by a window ad that not everyone looks good in shorts, and I may be one of those people is the worst thing that happens to me one day, I'll have a pretty good day. Besides, it's softball season, so my legs are pretty nasty-bruised looking...still wearing a short dress today, though. If someone is grossed out by my bruises, that's their problem. :p

That ad is meant to be tongue-in-cheek. I don't see a problem with it.

If it wasn't this website I would actually take their opinion into consideration.

But being that the first post was moderated and the responses were not vitriolic I can be safe to assume the initial post did not say anything bad but different than the beliefs of the site host and therefore censored.

It's supposed to be obnoxious, but I agree. And I'm someone who probably shouldn't wear shorts because I have scars (and constant bruises). I just do anyway because it's hot outside and I already have a boyfriend, so screw it, I don't have to impress anyone.

Plus 90% of people wearing shorts (at least where I am) are wearing the tiny ones. I'm sorry, but only girls who look like Giselle are able to wear those without making themselves look bigger than they actually are, and honestly I don't really care to see them on people who DO look like Giselle. I would rather people keep their butt cheeks to themselves. I hope more people get into Bermuda shorts.

They got it from this website.

http://stephaniemarcus.com/post/8897...to-make-people

Who is to say who can wear shorts and who can't?

The people who want to sell pants.

It's tongue and cheek. But hey everybody can find anything offensive.

Shoot according to fashion experts, its bad form for men to wear shorts after the age of 21. It's life.

I AM.

Seriously, though, this is generally a "you know who you are" deal (with some obvious exceptions - there are clearly people that don't realize when this applies to them).

Exactly.

The ad is not telling people what to wear. It's trying to get people to buy pants.

The reaction to the ad thus far seems inflated. I was expecting something offensive. All I saw was truth.

At first, I did not notice the tagline underneath the "Put on some pants". I honestly thought that it was either A. a general shout-out to people who wear Leggings with regular tops (instead of tunics or dresses, which is the only way I would wear them), or B. A clever way to get people to buy their newest flavor of pants.

On a similar note, Old Navy (owned by Gap) has a jeans sale going on under the campaign "The Booty Reader". I like ON jeans because they have a style that fits me really well, and I feel good in them. The small price tag is a bonus.

I'm far more concerned about the hideous stirrup pants that are featured in the window of the Gap at my favorite mall than I am about this ad.

If it makes some of these trampy women/teenagers/girls that think it's okay to wear shorts that leave their ass hanging out put on pants, then HOORAH FOR GAP.

I don't see anything offensive about that ad.

Guys, this is silly. There are real problems in the world we should focus on.

Like jeggings, for example.

When I read the first post, I thought that this was somewhat offensive. However, I know that if the first time I saw it was while I was walking by the store window in the mall, I probably would have chuckled.

I don't know. I just don't think it should warrant that much outrage. But if I worked for Gap, I know that I probably would have scrapped this idea and come up with a different slogan. There are other phrases that could have followed "PUT SOME PANTS ON!" that would have been so much more entertaining.

Which makes me think that this would be the perfect direction in which to take this thread...

Make Gap's new ad!

"PUT SOME PANTS ON! Because _____________ "

THIS.

lol, I thought it was directed towards the legging wearers too :)

I think this is a way bigger problem.

Wow, I have never seen this ad and I WORK for Gap. First of all, the last thing our company wants to do is make people feel bad about themselves. I know at my store we make a conscious effort to make people (women especially) feel good about themselves. Gap carries sizes 00-20, short, regular, and long. I think that makes the sizes open to pretty much everybody, including "fat chicks" as someone said.

I agree with ree-Xi and lovespink88 that leggings worn with regular tops are horrid!! But I do have to disagree with whoever made the comment about jeggings! Not all of them are bad. The ones at Gap are actually pretty darn cute! They're basically skinny jeans with more stretch. They're still made out of denim so they don't look like regular leggings. I was kind of surprised when I tried some on because I have seen some GOD AWFUL jeggings. :)

OH MY GOD pajama jeans. Who's bad idea was that??

Nor do I. And I moaned when I read this in the article: “Another day, another ad that tries to make people buy their products by making you feel bad about your body.” I mean, yeah it's all about The Gap trying to sell their stuff. But if people want to read stuff into it, if anything, the "not everybody can wear shorts" dig is about dressing for the body you have -- a much more empowering concept.

(Did I really just use "empowering"? I hate that word.)

I actually just drove by a Gap and chuckled to myself. For people who can have a sense of humor about their body or their body image, it's not offensive. A lot of women simply don't like how they look in shorts and are ready for it to be pants season again!

This was a public service announcement and a brilliant way to sell jeans. Clothes not looking good on every body has been the case for centuries. It's a damn shame if some of you have never been gracious enough to tell a friend (regardless of their size) that an outfit or a look did not work for their body regardless of how awesome they are. That's for those of you who have had friends with that issue. ;)

Everyone should love the skin they are in and show as much of it as they want. However, I have wanted to tell women forever how dangling ass cheeks and rubbing thighs aren't cute in short shorts. Similarly, if your stomach extends further than your ass when you turn to the side, even if you're pregnant, don't do the short shorts thing.

"They look like they're made by some European designer."

That's when it became to much for me.

Unless you have some sort of job that requires you to jump out of bed and go and human lives hang in the balance of you getting there as quickly as possible (EMT, doctor etc) there is absolutely no need for those. And if you are one of those things, scrubs* are probably comfier to sleep in anyway.

*Has anyone else seen the ad about "I'm becoming a medical assistant, and one of the perks is you get to wear scrubs! It makes me feel proud!"

*THIS*

How many of those experts live anywhere where the average temp for the week is ~105?

Fashion has nothing to do with comfort. This argument is null and void.

So my 6-year-old daughter told me once: "Being comfortable isn't nearly as important as looking good." :o

Haha that reminds me of a time I was babysitting for some family friends. We were going away for a weekend which would include a 7 hour car ride. When I got to their house in the morning (at 5am wearing sweatpants and a tshirt) their 6 year old daughter looked me up and down and said "You're wearing that?!?! You should change if you want to sit by me in the car."

To which you responded, "shut up, child."

:)

Love it. My 5 year old tried to leave the house this morning in a teal sundress and pink Disney Princess Ugg-type boots. I would have let her, but she ended up self-censoring.

I just stood there dumbfounded! I couldn't believe she actually said that to me! I let her paint my nails and do my makeup on the way up and that seemed to make her feel better about me sitting next to her ;)

Reminds me of Adele Givens' Jenny Craig commercial with attitude:

http://www.youtube.com/watch?v=VbBZcbC3HQk

I love it. LOL. Children have some nerve sometimes and adults need to unnerve them.

lmao!!!

Dammit. Now you've got me watching all of the QoC lol

preciousjeni is such a bad influence. :p That link led me to watching Chappelle's Prince and Rick James skits.