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-   -   Lilly Pulitzer Sorority Prints expanding! (https://greekchat.com/gcforums/showthread.php?t=119313)

kayla0deegee 09-01-2011 01:00 AM
I really disliked the DG print!! It hougjt it looked very juvenile! Like it was thrown together! I really like the Chi O print the best, as far as staying true to their colors and symbols! I love the Alpha Phi print as far as the print goes! I like the colors of the ADPi but as far as their symbols, I felt as though it was very camouflaged, but pretty! And Theta was a pretty print I thought but once again, didn't go fit their colors! I think most people were overall disappointed with all the prints though..maybe we all just got way too excited!!!

honeychile 09-01-2011 01:35 PM
Quote:
Originally Posted by AOII Angel (Post 2086480)
It's definitely a pansy. Look at the flower with the yellow around it as one unit. The blue...meh. I am not a fan of any of the patterns, though. You'd think they would have gone for more of the traditional colors for Theta and APhi, though. ChiO's pattern hurts my eyes. I can't tell what ADPi's pattern is...just a blue blur. I like DG's the best, although, I can only see the anchor.
If you see the ADPi pattern in the right size, you can see the crest, stars, lions, and violets. I do like it.

I like most of them - the Theta pansies look a little splotchy to me, but it's not my business whether or not I like it - the Thetas get to have their own opinions!

sweetmagnolia 09-05-2011 08:34 PM
I am still pretty jealous that Sigma Kappa didn't get a print this round, but some of these make me a little wary about how it would turn out! The DG one looks especially thrown-together- I would have expected Lilly to be able to outdo themselves with pink & blue. I really like the ADPi one, though! Maybe it could use more contrast, but it definitely included a lot more of its symbols than any of the other prints.

glittergal1985 12-07-2011 02:06 AM
Lilly Pulitzer just announced on facebook that they will be adding more sorority prints in January :) Beyond excited!!!

nittanygirl 12-07-2011 09:45 AM
Super exciting!!!! But I do definitely agree with the posts above that the DG print looks thrown together. I was most excited to see that one and was very disappointed. But I hope the DGs like it

als463 12-07-2011 10:50 AM
Quote:
Originally Posted by glittergal1985 (Post 2110622)
Lilly Pulitzer just announced on facebook that they will be adding more sorority prints in January :) Beyond excited!!!
I was just wondering where you saw that? I looked and I couldn't really find it. I saw people commenting saying things like, "Wow. I wish they had a print for ___," or "Yep, I'd buy a print if they made it for my sorority ___." Other than that, I didn't see it. Did they announce what sororities they will be making it for?

violetpretty 12-07-2011 11:05 AM
I saw a sister of mine carrying a Lilly tote in the DZ print on her honeymoon. I know, it's one of the prettiest prints, but :::cringe:::

Tulip86 12-07-2011 11:15 AM
Quote:
Originally Posted by als463 (Post 2110671)
I was just wondering where you saw that? I looked and I couldn't really find it. I saw people commenting saying things like, "Wow. I wish they had a print for ___," or "Yep, I'd buy a print if they made it for my sorority ___." Other than that, I didn't see it. Did they announce what sororities they will be making it for?
Can't find it anywhere either, it's not of Facebook, T witter or the Lilly Blog.

Munchkin03 12-07-2011 11:31 AM
Quote:
Originally Posted by Tulip86 (Post 2110675)
Can't find it anywhere either, it's not of Facebook, T witter or the Lilly Blog.
On the Lilly FB post about the sorority prints, there's a comment from Lilly Pulitzer saying to "check back in January." That could mean that more sorority prints, or it could be an expansion of the product line. It's kind of vague.

I really can't imagine their expanding the sorority prints right now--the largest sororities are represented and after a certain point, it probably wouldn't be profitable to have the smaller NPC groups.

Wonder if they approached AKA...

glittergal1985 12-07-2011 01:09 PM
Quote:
Originally Posted by Munchkin03 (Post 2110677)
On the Lilly FB post about the sorority prints, there's a comment from Lilly Pulitzer saying to "check back in January." That could mean that more sorority prints, or it could be an expansion of the product line. It's kind of vague.
True, but the fact that they left that comment in a thread where everyone was screaming for prints for their own sorority leads me to believe that they will be adding more groups, as Lilly said they would do when they announced the last group of winners in May. :)

DubaiSis 12-07-2011 03:22 PM
If it's only available through catalog or online, it doesn't require that much overhead. Considering they have a built in market, even for the smaller NPCs I bet there's real profit to be made.

Munchkin03 12-07-2011 05:00 PM
Quote:
Originally Posted by DubaiSis (Post 2110704)
If it's only available through catalog or online, it doesn't require that much overhead. Considering they have a built in market, even for the smaller NPCs I bet there's real profit to be made.
The Lilly store here has a the sorority items; I'm not sure if the boutiques will sell them.

They might do what VV did with the college collection and limit it to groups who will actually buy it enough (based on size and region) to justify the cost of designing and marketing. IIRC, VV started with just the Ivies and SEC and have slowly expanded but still not by much.

Groups like DDD, XO, and Theta are almost no-brainers because they're so large...like I said before, it might be harder to justify the outlay for an organization who, for numbers and regional reasons, won't bring in the numbers that a larger group would. They know who their target market is. :)

PeppyGPhiB 12-07-2011 07:47 PM
Quote:
Originally Posted by Munchkin03 (Post 2110725)
The Lilly store here has a the sorority items; I'm not sure if the boutiques will sell them.

They might do what VV did with the college collection and limit it to groups who will actually buy it enough (based on size and region) to justify the cost of designing and marketing. IIRC, VV started with just the Ivies and SEC and have slowly expanded but still not by much.

Groups like DDD, XO, and Theta are almost no-brainers because they're so large...like I said before, it might be harder to justify the outlay for an organization who, for numbers and regional reasons, won't bring in the numbers that a larger group would. They know who their target market is. :)
Just FYI, I believe Gamma Phi Beta is smack-dab in the middle of the NPC when it comes to number of chapters and initiates, and we don't have a LP print. In other words, I believe the majority of NPCs don't have a print.

Munchkin03 12-07-2011 08:37 PM
Quote:
Originally Posted by PeppyGPhiB (Post 2110763)
Just FYI, I believe Gamma Phi Beta is smack-dab in the middle of the NPC when it comes to number of chapters and initiates, and we don't have a LP print. In other words, I believe the majority of NPCs don't have a print.
No, I never said that the majority did. Mine doesn't. Only about 10 or so do! :)

My point was that they're obviously focusing on the larger groups and the ones that predominate in regions where Lilly Pulitzer is popular (yes, they did voting, via FB, but that's pretty self-selective).


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