Might as well fill in the rest of the specs for Delta Gamma...

http://www.deltagamma.org/media/images/common/logo.gif

Motto: Do Good
Tag Line: For Hope. For Strength. For Life.
Symbol: Anchor
Colors: Bronze, pink, and blue
Flower: Delta Gamma Rose (cream colored rose)
Mascot: Hannah (Raggedy Ann doll)

We don't have a jewel, which is unfortunate. I would love to have an excuse to buy lots of (fill in the blank) jewelry! I know pearls are prevalent on lots of our fraternity jewelry.

SAI & Phi Sig
 

I think I'm the only SAI and/or Phi Sig that's really active on the general boards, so I'll post for us.:)

ΦΣΠ
Open Motto: Scholarship. Leadership. Fellowship.
Tagline: Discover Your Potential. Learn. Inspire. Lead.
Flower: White Rose.
Jewel: Pearl (unofficial)
Color:Royal Purple & Gold. White is used as an auxiliary color.
Official Mascot: Debates about a national mascot happen at every convention--but a decision is never made. My chapter's mascot is the Alpha Chi-ote.
Other Symbols: Lamp of Knowledge, 3 stars, clasped links, & Open book and staff

ΣΑΙ
Open Motto: Vita brevis, ars longa
Tagline: I can't find one. But, I've always liked "Celebrating a Century of Sisterhood in Music" My chapter's tag line is "The World Stops for My Sisters"
Flower:Red Rose
Jewel: Ruby (unofficial)
Colors: Crimson & White
Official Mascot: Don't have one--but a music note is often used. :p
Other Symbols: Pipes of Pan, Sword, White Rose, Wreath of Laurel Leaves

Phi Sigma Sigma

Open Motto: Aim High

Tagline: Aspire, Act, Achieve.

Um, Gamma Phi Beta has an open motto, and it's completely different from our letters, tagline and creed. Our open motto is, "Founded Upon a Rock," and it's been our motto since our founding.

My comment doesn't apply to you then. I never said that people were pulling mottos out of their butts. Chilly willy will.

Sorry, thought you were speaking directly to me.

No, I just dug the way you summed my feelings up. :D Kudos to you for being the first one to have the balls to say it.

When I first read the entries in the thread, a thought I had was that maybe because of the superficial (read surface and not unimportant) similarities between groups from an outsiders/non-members perspective, in conjunction with the way recruitment operates, NPC groups have felt the need to brand themselves to "set" a (national) identity to distinguish themselves from the other groups. It may not be working, because as Mystic Cat pointed out, many organizations may have used the same firm and as a result have ended up with similar identities. So the question maybe should not be are taglines/branding working, but if the tagline/branding that ABC org has chosen is working.

Personally, there are a few NPC brand identities that I am familiar with because of my contact with them (their existence on my UG and Grad campuses; knowing members of said org, etc.) Because I'm familiar with these organizations for a myriad of reasons, I am familiar with their identities. For example, Delta Gamma, whenever I see an anchor anywhere, I think of them, and I know they used the anchor well before branding, but specifically, I think of the current logo/set of related images when I think of DG (and the Gamma they often make in pictures). It may be that they chose a "brand" that had a strong foundation in their identity an this is why it "works", idk.

As members of an NPC org you'd have better insight into this than I would, but for well informed and/or mature decision makers, the brand might have an impact not so much in the first rounds of recruitment, but maybe when it comes to prefs and selecting a final group. If what they "feel" about the org comes from the brand, and I don't mean colors but how for example, "imagine.believe.acheive" vs let's say "connect.impact.shine" resonates with them, it "may" help. Particularly when paired with their experiences during recruitment. For me it would, but I come from a different "paradigm" if you will. But who knows if/how many women think like this when making their decisions.

I think one of the benefits of branding and taglines is to present the group to its current members. It creates a theme that can be translated through all the materials that go out to both collegians and alumni.

That being said, I also think it's just a part of modern greek life. I personally adore the original version of the Gamma Phi monogram, but I don't think it's been used regularly for a good 30 years or more. It's all part of the evolution of marketing, love it or not.
http://i20.photobucket.com/albums/b2...9/scan0001.jpg

I like it...but it's not very modern. I can see why images may need to be updated occasionally. For AOII, we have ALWAYS used the red rose as our main symbol. It used to be a color depiction of our rose pendant/colony pin that was designed for us by Tiffany with AOII written on the leaves. Now, the red rose is a new design, more modern looking but a red rose nonetheless.

Alpha Sigma Kappa - Women in Technical Studies

Tagline: None officially but "Putting the "R" in Geek" has been used.
Flower: White Rose
Jewel: none
Colors: Royal Blue and Silver
Official Symbol: Lioness
Official Motto: None, see below
Purpose and Quality Goal

I love, love, love Kappa's symbols.

The Fleur de lis can be found all over Florence, Italy. It seems like it was the symbol of the city. It is also the flower of the Virgin Mary.

ΠΒΦ
A lot of our stuff is secret, however...
Open Motto: "Friends and Leaders for Life" (which I love)
Flower: Wine Carnation (every part of the flower means something)
Jewel: 12 Pearls
Color: Wine and Silver Blue
Official Mascot: I.C. Sorosis Badge aka the golden ➹ arrow
Unofficial Symbols: the Angel
Oh and I also love our crest/coat of arms

Although BetteDavisEyes has posted in the SK forum, Sigma Kappa just unveiled our new tagline and visual identity at COTS this past weekend, "Voices Strong. Hearts United." I like that it pays tribute to our founding by the first 5 women to attend Colby (or any school in New England) on an equal basis with men. Not all sororities were founded in the same climate or for the same reasons. Plus, it also references our open motto as well.

The new logo is 8 hearts in a circle to look like a flower (doesn't really look like a violet, IMO---I would have used 5 hearts instead of 8 since a violet has 5 petals and we have 5 founders).

I like that whoever designed the visual identity and tagline made it unique to Sigma Kappa.

Our new look is on our updated website.

violetpretty, I had to look at it twice, but it is cute. The one part that frustrated me was that it's mostly Sisters Only - which greatly limits Recruitment (IMHO).
My kinda-cousin went SK this past term, so I thought I'd take a look. Her Facebook picture isn't anywhere near as beautiful as she is. If you'd like if, PM me.