But then there new one is similar to Chi Omega's "flourish". There is nothing new under the sun!

Delta Zeta:

Motto: No open one, however, our new logo has the tagline "Enriching," which I like. I also really dig our new logo:
http://www.deltazeta.org/Content/Nav..._tag_color.jpg
Symbol: Roman lamp
Jewel: Diamond
Mascot: Turtle
Colors: Pink and Green. If you want to get technical about it, Old Rose and Vieux Green (could never find these on the CIE*Lab color chart).
Flower: Pink Killarney Rose, which I believe we share with Alpha Xi Delta and I think one other group.

ohh, I really like you're new logo!!! ^^^

Imagine.Believe.Achieve. was not new, I know it has been around since at least 2004/5. I can not speak for whom had what first, but evey tag line is similar in the fact that it should be brief and so many end up sound "familiar".

Alpha Sigma Alpha

Open Motto - Aspire, Seek, Attain
Tagline - Every Member Makes a Difference
Flowers - Narcissus, Aster
Jewels - Pearl, Ruby
Colors - Primary - Crimson, Pearl White; Secondary - Palm Green, Gold
Symbols - Phoenix, Star, Crown, Palm Tree
Mascot - Dot




http://profile.ak.facebook.com/objec...15531_3913.jpg

Aspire, Seek, Attain has been around since 1901. That makes Imagine.Believe.Achieve. still in diapers. Try again.

I LOVE this one. To me, this is a tagline that means something...there's a strong message behind it.

I would have been much happier with "Love, Labor, Learning and Loyalty" as our tagline. I really don't care for "Connect. Impact. Shine." It smacks of buzz words and seems kinda superficial. And the four. words. with. periods. thing is getting old for me.

I haven't seen Kappa Delta's Tagline mentioned, I don't believe. It is Live Great! I think that's right!

You need not take such an offensive and/or defensive stance. Note the fact that I cleary stated I did not know whom had what first, which was with regard to all organizations. I merely meant that as a "tagline" for advertisement and branding purposes it was not new. I did NOT have the intention nor did I at any time single out your org. as you did with mine to begin with.

I only responded because your original statement was negatively phrased in the first place. It is of no real significance to me as in the case of my org. is is branding and obviously yours is more like an open meaning of your letters. Two different things.

Fixed that for you.

This sums up taglines and mission statements in general, as far as I'm concerned. If you have an open motto fine - if you don't that's fine too. You apparently have gotten along fine without one so don't feel peer pressured to put your essence in a cute phrase. But there have been so many groups biting off our and AST's open mottos that it makes me want to scream.

My only conclusion is that the same marketing/PR firm is making the rounds of all the sororities, the same way all the soap operas rotate producers and head writers.

That's why I love our "Love, Labor, Learning, Loyalty". It is our creed - in 4 words.

The Creed of Gamma Phi Beta

Gamma Phi Beta from the past has given
A heritage that makes a fuller life.
Gamma Phi Beta in the present bids
Us strive for lasting values and ideals.
Gamma Phi Beta in the days to come
Will prove that fundamentals can endure.
Therefore we shall embody in our lives
The truths that make for finer womanhood.
Once more we pledge a loyalty that means
Adherence to all true and noble things;
A learning that enriches all our days
With magic gold that is forever ours;
A labor that each hour will glorify
The simple, common task, the common cause;
A love that will be strong and great enough
To encompass and to pity all the world.
Love, Labor, Learning, Loyalty.

eta - adopted in 1948.

In other words - it has a foundation on something that has to do with your sorority that anyone reading your creed can see. That isn't really what I meant I didn't like.

It's only the past 10 years that I'm talking about when GLOs have felt the need to "brand" themselves as if they were a bottle of aspirin or a pair of sneakers. The ironic thing is that a key part of branding is having a Unique Selling Proposition - i.e. something that sets you apart from others in your category. Almost all of the mission statements and taglines (unless they come from a creed or other portions of sorority ritual) could be used for any of the groups. They do nothing to encourage women to join XYZ over BCD. So I guess I just really don't see the point of having them at all.

I completely agree! I really have a distaste for these new taglines. As nice and clever as some of them are, they smack of retail.

When did this happen? I'm not doubting you; I'm genuinely curious. And what happened to, "Making Great Things Happen"?