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katydidKD 08-09-2011 09:45 PM

Quote:

Originally Posted by DrPhil (Post 2077906)
More importantly, Coca-Cola and Abercrombie are not sororities rooted in sisterhood. LOL.

They are not, but sororities rooted in sisterhood (NPC, I know some GLO's do not recruit because people come to them) find advertising techniques useful.


Quote:

Originally Posted by DrPhil (Post 2077906)
If some sorority chapters want to play this game, okay. But a Delta aspirant better not ever tell me that she became interested in Delta because of a man.

If Polly PNM told me they wanted to be in KD because they hang out with XYZ fraternity I would be ticked/turned off as well. But, if Polly PNM is attracted to KD because she sees their letters everywhere, including on fraternity men, which means KD is social, fun, etc., thats different.

katydidKD 08-09-2011 09:46 PM

Quote:

Originally Posted by shirley1929 (Post 2077911)
Agreed, BUT every chapter wants (in a perfect world) every girl going through to want them - at least at first. Notice I didn't say "I want to pledge that chapter because of Hottie McHottenhot" I said "give them a hard look". In theory, the recruitment process should then whittle down the people who are there for the right reasons.

The billboard on I-95 with the hot person you're attracted to makes you LOOK at it. The product should really be what makes you buy it.

Yes. This is what I meant.

DrPhil 08-09-2011 09:50 PM

Quote:

Originally Posted by shirley1929 (Post 2077911)
The billboard on I-95 with the hot person you're attracted to makes you LOOK at it. The product should really be what makes you buy it.

I will also look at the billboard on I-95 if it just says (insert product that I like). That's how companies like McDonald's are able to market themselves. Besides, billboards with "hot people" are not found on any highways that I drive on unless it is a company like Hooters or a "gentleman's club."

Point being, there are better ways to do it. People will either notice you or not notice you.

katydidKD 08-09-2011 09:54 PM

This thread is morphing into advertising/marketing discussion lol. Now that you mentioned McDonald's, I'm thinking of the Burger King commercial with Miss Turkey. It reeked of sexism, and I'm sure worked too.

ETA: Carl's, not BK. The Commercial

shirley1929 08-09-2011 09:55 PM

Quote:

Originally Posted by DrPhil (Post 2077917)
I will also look at the billboard on I-95 if it just says (insert product that I like). That's how companies like McDonald's are able to market themselves. Besides, billboards with "hot people" are not found on any highways that I drive on unless it is a company like Hooters or a "gentleman's club."

Point being, there are better ways to do it. People will either notice you or not notice you.

Trust me, I 100% agree with you. I'm just attempting to explain something that seems to have become somewhat of a culture norm at different places. I think it's one of those things that's mushroomed over the years and you don't want to be the GLO that doesn't play the game.

Do I think there are better ways of advertising? Of course.

Do I think this is a terrible, horrible, no good, very bad idea that is ruining NPC groups at their absolute core? Meh, no - I think it's fairly harmless in the big scheme of things.

DrPhil 08-09-2011 09:56 PM

Quote:

Originally Posted by katydidKD (Post 2077921)
This thread is morphing into advertising/marketing discussion lol. Now that you mentioned McDonald's, I'm thinking of the Burger King commercial with Miss Turkey. It reeked of sexism, and I'm sure worked too.

LOL.

It was a very stupid commercial that probably didn't introduce Burger King to people who had never heard of Burger King.

ETA: Yeah, Carl's not BK. LOL.

Hardee's tried a whole lot of sexism in their commercials. I guess it worked as it became known as the "man's fast food chain." Hardee's SUCKS SUCKS SUCKS SUCKS. No pun intended. I guess that's why I don't see too many Hardee's.

DrPhil 08-09-2011 09:57 PM

Quote:

Originally Posted by shirley1929 (Post 2077924)
Do I think this is a terrible, horrible, no good, very bad idea that is ruining NPC groups at their absolute core? Meh, no - I think it's fairly harmless in the big scheme of things.

I don't consider it harmless in the big scheme of things. It's only less harmful than fraternities doing the "hot women, look at us" routine because men have more gender power than women.

shirley1929 08-09-2011 09:59 PM

Quote:

Originally Posted by katydidKD (Post 2077921)
This thread is morphing into advertising/marketing discussion lol. Now that you mentioned McDonald's, I'm thinking of the Burger King commercial with Miss Turkey. It reeked of sexism, and I'm sure worked too.

ETA: Carl's, not BK. The Commercial

I was thinking the same thing about the advertising/marketing discussion! I'm wracking my brain trying to remember a class I took a million years ago.

Quote:

Originally Posted by DrPhil (Post 2077925)
LOL.

It was a very stupid commercial that probably didn't introduce Burger King to people who had never heard of Burger King.

ETA: Yeah, Carl's not BK. LOL.

Hardee's tried a whole lot of sexism in their commercials. I guess it worked as it became known as the "man's fast food chain." Hardee's SUCKS SUCKS SUCKS SUCKS. No pun intended. I guess that's why I don't see too many Hardee's.

Dang, no Hardee's here either...apparently I'm missing all the good ones. LOL.

katydidKD 08-09-2011 09:59 PM

Quote:

Originally Posted by DrPhil (Post 2077925)
LOL.


ETA: Yeah, Carl's not BK. LOL.

Advertising FAIL. I couldn't even remember which burger it tried to sell me.

shirley1929 08-09-2011 10:00 PM

Quote:

Originally Posted by DrPhil (Post 2077927)
I don't consider it harmless in the big scheme of things. It's only less harmful than fraternities doing the "hot women, look at us" routine because men have more gender power than women.

Fair enough.

DrPhil 08-09-2011 10:03 PM

Quote:

Originally Posted by katydidKD (Post 2077930)
Advertising FAIL. I couldn't even remember which burger it tried to sell me.

I've seen it referenced as "Hardee's/Carl, Jr."

Does this mean they are the same company? In that case, many people probably noticed and patronized this company more because of those stupid commercials. Advertising SUCCESS?

katydidKD 08-09-2011 10:05 PM

Quote:

Originally Posted by DrPhil (Post 2077933)
I've seen it referenced as "Hardee's/Carl, Jr."

Does this mean they are the same company? In that case, many people probably noticed and patronized this company more because of those stupid commercials. Advertising SUCCESS?

Fail because I just remembered the woman in the bikini. I forgot which brand she was representing. Probably the lack of the big golden arches, or the "HAVE IT YOUR WAY" with the BK logo. Branding FAIL.

DrPhil 08-09-2011 10:11 PM

Quote:

Originally Posted by katydidKD (Post 2077937)
Fail because I just remembered the woman in the bikini. I forgot which brand she was representing. Probably the lack of the big golden arches, or the "HAVE IT YOUR WAY" with the BK logo. Branding FAIL.

:) This discussion has now come full circle.

I hope those sorority chapters eventually get the memo that we already have. :)

shirley1929 08-09-2011 10:13 PM

Quote:

Originally Posted by DrPhil (Post 2077942)
:) This discussion has now come full circle.

I hope those sorority chapters eventually get the memo that we already have. :)

LOL!

katydidKD 08-09-2011 10:15 PM

Now i want some charbroiled burger with sesame seeds (BK)


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