I've got a positive PR item! I love how ZTA has their letters on all of the Race for the Cure Shirts (at least around here). I know it is their philanthropy and everything, but it is great PR as well.
At the last Race, I remember several people wondering what ZTA was, and when I told them it was a sorority they were impressed that they were so involved with the Race. It not only made ZTA look great, but it put all sororities in a more positive light (the race was in April and that was around the time the whole DZ/DePauw thing was blowing up).

I have a marketing background, so I am pro-branding.

However, I think that most of the people involved in this process for sororities have absolutely no business doing so. They don't know what they are doing, and they are not being advised as to the basics of print and interactive design standards-- which are pretty universal.

If you're going to brand a national non-profit organization, spend the money on a reputable design and branding agency, and not on "volunteers" to play around on Corell Draw. Those involved in the approvals process for the sorority should be limited. When you allow too many cooks in the kitchen, you end up with a confused message.

you have an example of this universal logo? im interested to see. off the top of my head i'm thinking of Nabisco packaging.


bwhahaha, people are still using Corell Draw? man...
(whatever i tend to make edits in MS Paint, so who am I to judge?)

Top left of this page.;)

bwhaha oh... right.

(maybe we need a logo overhaul? not that im volunteering... unless you want something fashioned in MS Paint, in which im kind of a big deal)

LOL I would love to see that.

ADPi has been using First and Finest as our tag line for years and years. For our 150th a few years back they added the word "Forever."

I love that!!!!

http://en.wikipedia.org/wiki/List_of...orority_mottos

Kinda what we were going for?

What's Nu Sigma Pi? It's listed under the NPC on that list, but I've never heard of it.

It's a local sorority in Canada: http://www.nusigmapi.com/. Why it's listed under NPC, I have no idea.

Not quite, for example, SK's motto is "One Heart, One Way." But our "branding" is "Bringing Sisterhood to Life."

ah i see... then nevermind.

so is GC's "branding" supposed to be "The fraternity & sorority Greek chat network?"

if so, we need a motto ASAP! After many horrible attempts at a semi-decent logo on MS Paint (oh yes, Friday is slow and no Photoshop here), i elect our motto as follows:

GreekChat: Inquire. Conspire. Inspire.


All in favor, say aye.

I like it.

I like Greekchat: Inquire. Snark. Flounce.