AlphaSigOU |
04-26-2005 02:40 PM |
Quote:
Originally posted by ariesrising
I am not well versed in trademarks and the like....what constitutes a trademark for a Greek organization?
Does it mean that the letters can't be used on merchandise? The name? The crest? Mascots? Or all of the above? What constitutes "insignia"?
Because essentially, anyone who's ever made anything for someone with any of the insignia in question would then be infringing on the trademark, wouldn't they?
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Basically, anything that distinctly identifies a fraternity or sorority is considered a trademark of the organization. These may include:
- Greek letters
- Coat-of-arms/crest
- Distinctive mottos, slogans, 'tag lines'
- Distinctive mascot illustrations or logotypes
- Badges and pins
The Greek organization has the right to control the marketing of its distinctive trademarks by issuing licenses to reproduce them to selected businesses.
For example, I've seen an unlicensed representation of the Alpha Sigma Phi coat-of arms reproduced with the wrong colors (the silver quadrants on the shield are reproduced in a burgundy color).
Chapters, colonies and alum groups, being subdivisions of the national fraternity are authorized the use of the trademarked insignia for promotional use as long as they meet guidelines established by the national organization. This may be in the form of a 'style manual' that shows the correct (and incorrect) use of the trademarks.
Another example: Phi Gamma Delta prohibits the reproduction of its Greek letters on any article of clothing or item that may be discarded; for these items the nickname "FIJI" is used instead.
In older times, the reproduction of a fraternity or sorority trademark wasn't strictly policed, unless it was egregiously misused. Today, many GLOs will have a licensing company manage the trademarks of the organization; in return for the payment of a license fee, the merchandiser receives the privilege of marketing various items with the official symbols and other trademarks of the organization.
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