How did you think of it then (and I do really want to know) because recovering from an addiction was an immediate thought for me.

before i thought of their use of "recovering" as in a they are sad they're not in a collegiate sorority world anymore so they are trying to cope with it.

or something like that :p

but i definitely see the whole "recovering" in a bad way too... and if they are responding to articles on hazing for example, that might give a bad impression to "outsiders" ... (even though their response was a positive one)

People recover from diseases! Not sorority life!

they kinda seem to be reinforcing some of the stereotypes of sorority women. At least it looks so from their website. Sorority girls are only good at entertaining and throwing parties? There's a lot more to being in a sorority than that, which we all know. But calling your business a sorority then catering to that part that goes with entertaining, etc. just reinforces the stereotype. It's not a sorority, it's a business. Sororities don't just party plan, we do a hell of a lot more. And not everyone understands that.

Good for them for being proud of being sorority women. Good for them for speaking up. But I can't say good for them for how they market themselves... i.e. the "recovering" part and reinforcing stereotypes.

Goodo for You!

Maybe it is time for GLOs to stand up and Say Hey, I am a Member of a Greek Society. I am damn proud of it!

So big Al R, who the hell is he? Some fat dude who stapled his big gut to lose weight? So, He is Important?

The trouble is, People see this crap and beleive it!:rolleyes:

All ya'll quit your damn bitching. Its marketing folx.

At least these gals are doing something positive. They arent promoting the idea that sorority women are slutty alcoholics, which most newspaper articles seem to do. And some of ya'll go off on them for standing up for ya'll on the Al Roker thing? Damned if they do and Damned if they dont. Its like a bunch of petty gals in here after a rush that everyone was pissed off about and the infractions are flying. Get over yourselves, learn to laugh at yourselves, and fight the battles you can win. Seriously, with everything going against greek life, these gals arent your enemies. LEts focus on the real problems facing sororities. If ya dont know what they are, mosey on over to the Risk Managemnt Forum and I am sure hoosier will point them out for us all.

Um, I think we're entitled to have opinions. And we're entitled to express them.

I don't really know if it's even their position to respond to something like Al Roker's show. They don't represent any of us, in fact, they're a business. However, the general public doesn't know that, all they see is "recovering sorority girls". It seems like the response is a way to grab PR for their business.

I tend to agree that it's a marketing ploy and we all shouldn't take it too seriously.
Also, I really didn't even think about the "recovering" thing that you all were talking about until somebody said it. Even then, I think it's pretty easy to see what they really mean. And they have a valid point, it's an adjustment, going from a set social calendar with lots of great parties to work life. Now that I'm in my 20's, my friends think that throwing a party means you bought some wine and put out some crackers. I think a lot of sorority women miss the days of well organized and fun get togethers.

I agree. I really don't really find anything offensive about their site or their book at all.

Haha...you need to find yourself some new friends. And I thought my buddies were super laidback, lol.

Preach on, Brother Lifesaver.

FOR REAL.

Sometimes the judgmental-ness on these threads is effing RIDICULOUS.

One of them went to one of the law schools I want to go to!

Lucky jerk. :p

I am an alumna member, so I am in the target market. I also work in marketing.

However, when I first read their name my impression was that sorority life was a bad thing for them, and I was inclined to not read more. Not the reaction they were hoping to elicit from their target market.

That aside, I am impressed with their entrepreneurial spirit, and hope that their book is so successful that they develop a cult following like The Sweet Potato Queens.* Goodness knows, that would be great PR for the Greek system! :)

*www.sweetpotatoqueens.com

I wonder what Katie Couric had to say about Al Rokers documentary... isn't she a TriDelt?