I love the GPB rebrand, but I hate it when people make up color names. Ugh!

I love almost everything about the new branding, especially the emphasis on True and Constant.

The only element I'm not sold on are the vintage letters in the logo, which I find hard to decipher. Like several others, I saw the unveiling last month, and my first reaction to the letters was that they appear a bit jumbled. I still feel the same.

I'm giving the monogram-like logo time to grow on me - but I love everything else!

I like it a lot better than the previous re-brand ("Flourish").

Looking at it again, I can get that; perhaps clean, bold letters would have popped better. I think they were trying to go with vintage plus modern (the crescent moon); my one beef is the color is too pale so nothing reads well (which is a flaw in branding in my opinion in general - and is why our website doesn't 'pop' when you visit it and makes it look dated without bold colors; they could have made the 'blush' far more pigmented. I do like the small variations they made for different departments.

And like you, my favorite is True and Constant. Timeless and as I wrote earlier, such an important message for life, not just for sisterhood.

I'm not sold on it yet. I really loved the last rebrand, and yet I somewhat understand the need for modernity. The current rebrand just doesn't do it for me - yet.

Be The First.

I hope it grows on me...

Some of the NPHC organizations tend to rebrand every four years, when a new national president takes over. Some presidents have four years to get ready (like AKA, since they have a president-elect), some have six months between election and taking office (Alpha), and some transitions are instant, leaving a really short window of time to launch a new brand identity, if there is to be one.

Along with new slogans and graphics come new service priorities, too, so the brand really is consistent between what is said and what is done.

The big things remain the same, but the spices change.

I like our new re-brand. I do like the monogram of vintage letters and the modern suggestion of the crescent moon. Though, I think the crescent slightly suggests a croissant. LOL I absolutely agree with NYCMS that the blush pink color should have been a touch more bold as the current color doesn't seem to stand out as much as I would prefer. As for the motto, I love the choice of "True and Constant". That slogan really speaks to my heart as a Gamma Phi Beta. Love it.

I love AOII's new branding! I think it is absolutely beautiful.

edit: I have also seen that KD had a rebrand, back in 2016? I believe it was. The new logo they chose is pretty interesting (if you have time---watch the youtube video on why they chose it! I found it very interesting.

I love to hear the backstories for the taglines & logos. It is interesting to hear everything that goes into a major rebrand for a greek org.

Wow!! just looked it up and this is really beautiful!
laughing @ the croissant reference -- but I think the overall look is beautiful! I am a huge fan of pink though, so I could be biased!

ENOUGH ALREADY.

Took off the "kind and nice" gloves. Why? Because you didn't follow the "dial it back a bit" that I politely offered you. Did this get your attention? You're bringing negative attention on yourself with the posts and clamoring for attention and validation. You're not helping your mission. Step away from the keyboard before anything else happens. That's blunt. Pay attention. I'm trying to help you.

Sigh.

I give up. Done here. Anyone want to bet that she responds to this? Yeah. Okay. Nevermind.

That is beautiful!