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J. Crew is frat right?
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Avoid the Evil A's (Abercrombie, Aeropostale, and American Eagle). Go for a classic Ralph Lauren/Brooks Brothers look. I know those brands are a little pricey, but keep your eyes peeled for sales, discounts, and outlet stores. Patagonia, Columbia, and The North Face work well too. And Sperry for footwear.
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And when you're looking for Sperrys...if you can, find a boating store. They're usually cheaper than Macy's or shoe stores/department stores, in my experience.
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How about H&M? It has some awesome styles and is really predominant in San Francisco (it is also easy on the wallet). Sweater vests and cardigans galore! Also, bowties (cause bowties are cool).
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Fratting can be done cheaply. The key to the fraternity look is the shorts. Dillards has awesome sales on shorts all year. You can get them for like $7. As long as you aren't wearing hollister or affliction you should be ok. So go pick up some shorts, and check the sales section you can usually find some polo shirts for $20-30.
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come on... Southern Marsh, Southern Point, Southern Proper, Southern Tide, Ralph Lauren, Tucker Blair (Belts), Smathers & Branson (Belts), Vineyard Vines, Bonobos, High Cotton, Brooks Bros. Gotta have some wranglers and boots as well. A lot of people also wear fishing shirts... don't unless you actually fish. Also don't over do it.
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