I know my school annually convinces a handfull of well liked proffessors into running a good old fashioned collection contest. Some years they did "put $ in the jar with the name of the prof you want to have to _____" and some years it was the prof with the least $ in their jar (get them in on fundraising). The winner/loser (depending on how you look at it) either kissed a goat in a very public forum, or some other big "sacrifice". It always weoked pretty well for us, but we too had a much cmaller campus than the one you're dealing with.
But, if you did something with the fraternities and sororities instead of teachers, for instance, the winners of each threw an all campus party on the quad with bbq and games, or all the members of the winning GLO would let the beneficiaries of the carity (especially if its a kids philanthropy) push them in a lake or pool fully chothed. Something along those lines.
I know I'm a bit late on the thread, but hey, there's always next year.
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